Social Media Measurement Tools

I haven’t had much experience with social media measurement tools, however there are four that I’ve really enjoyed exploring in the past year.

Hootsuite:

While doing an internship at Bell Media during the 2012 Olympics, Hootsuite and I quickly became best friends. It allowed me to monitor multiple social networks and social media accounts through Bell Media’s Facebook and Twitter pages. After every shift I could easily create reports combining all the results from every social media account. Hootsuite allows users to track brand sentiment, follower growth, draft and schedule messages to send at a time your audience is most likely to be online.

Pinerly:

After many mentions of the importance of Pinterest in the social media world, I’ve recently joined the revolution. I was curious to see how one might be able to measure the progress of a Pinterest account and came across Pinerly. According to many users, Pinerly.com is the easiest way to market your visual content. Users can schedule pins, receive real time analytics on which pins are most effective, use multiple accounts, and bookmark.

WhatHashtag:

WhatHashtag is something I came across in my research after Zack’s in class presentation. It allows tweeters to find the most used Twitter hashtags for the keywords you are searching. Look up the specific keyword and you will automatically get the most popular hashtags used worldwide to discuss your topic.  According to WhatHashtag “The result retrieves the last 1.000 tweets related to your keyword, and orders hashtags by frequency of use. Using WhatHashtag you will gain visibility when tweeting your opinions, being read beyond your followers in the most effective way.”

MRP

Recently at work we have started using MRP to measure our editorial outreach. MRP is JUST beginning to incorporate social media into their analytics, which in my opinion is making this system a little behind the times. The primary objective of MRP system is to develop a simple, standardized reporting system that can be “widely used with ease to measure any type of editorial coverage (i.e. print, broadcast, online) stemming from proactive media relations campaigns, crisis communications or unplanned media attention.”  The MRP system includes a media report template, rating system and tool for obtaining up-to-date accurate reach numbers. Thus far I can agree that it is a great tool to help collect and analyze the reach of our coverage, however like I previously stated, to become a true competitor with the likes of Sysomos and Radian6 it needs to merge it’s way into the social media world.