Within minutes of calling Obama as the election winner and returning President of the United States, the big man himself took to his Twitter page to tweet “This happened because of you. Thank you,” to his over 23 million followers. I guess he realized to thank the hand that feeds him.
Throughout this campaign, Twitter brought people closer together and has developed a new platform for voters, running mates and political commentator to connect faster then ever before. Top campaing aids used the social media tool to connect with voters, creating a two way communication, to not only dispersing information but also to receive feedback.
According to Rachel Horowitz, Twitter spokesperson, there were more than 31 million election-related tweets on Tuesday
night, making Election Night “the most tweeted about event in U.S.
political history." Between 6
p.m. and midnight, there were more than 23 million tweets. Within moments of declaring Obama the winner, Twitter peaked at 327,000 tweets a minute. Both campaigns had many political reporters and staff as both Twitter and
Facebook users, and thus often social media was where campaign news first broke.
Love it or hate it, Twitter's political role appears to have staying power and has the ability to play an even a larger part in future elections. Candidates should learn that they must have a very aggressive social media platform if they have any chance of a win.
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